Business Model Ideation & Validation

Business Model Ideation & Validation
Create a successful new venture by validating an initial idea and subsequent business model.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 NotePrimarily for students not in the BYU Marriott School of Business.
 TaughtFall, Winter, Spring
 ProgramsContaining ENT 301
Course Outcomes: 

Generate Creative New Ideas

Think creatively and generate new ideas to solve customer pains and problems

Validate Entrepreneurial Opportunities

Evaluate desirability, feasibility, and viability of potential new ventures through rigorous hypothesis testing.

Evaluate Business Ideas

Develop and evaluate business models to take a new idea to market